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  • How Behavioral Data is Being Used to Personalize Loan Offers
    How Behavioral Data is Being Used to Personalize Loan Offers

    Ever notice how your favorite streaming service seems to know exactly what you want to watch next? Well, lenders are getting eerily good at that too—except instead of recommending movies, they’re tailoring loan offers to your financial habits. Behavioral data, the digital breadcrumbs we leave behind, is reshaping how loans are marketed, approved, and priced. […]

Investment